X
Gen Z loves indulgence and beauty rituals. The word “glaze” has become synonymous with both Rhode’s skincare philosophy and Krispy Kreme’s most iconic product.
Campaign Insight
"Glazed, Not Greasy."
OOH BILLBOARD
INSTAGRAM PRECENSE
Built around the universal appeal of the glazed doughnut, translating a familiar product into a distinctive beauty narrative.
PRODUCT LAUNCH VISUAL
POP-UP SHOP
BRAND EXTENSION
This project explores how Rhode's visual identity can extend beyond skincare through strategic partnerships and experiential marketing. By leveraging a shared cultural association with "alaze," the collaboration creates new opportunities for engagement across retail, social media, and product storytelling.